Business Management College Essay Example | Topics and Well Written Essays - 2250 words

Business Management College - Essay Example In contrast to the statement under discussion, I feel that man has a very strong urge to maximize. If it was not so then the world we are living in today, would had been a much different and under developed place to be in. The crux of all this can be derived from the fact that growth of business, multiplicity of business - man starts with one and keeps on maximizing the product numbers and range to grow higher and higher etc. is not possible without the man's inherent nature to maximize. The industry is replete with examples of businesses being started as local businesses and then becoming national and finally global. Man is always looking for avenues of expansion. We keep expanding and maximizing. Our society or the consumer at large has always wanted to maximize its satisfaction. The role of business is to create avenues and give options so that this desire can be fulfilled in the best possible way. By doing so the goal of maximizing profits by the production and sale of products and services that in turn maximizes the satisfaction of the society at large gets fulfilled too. Without maximization the implications on the business would have been such that there would have been a dramatically poor growth of the world and its economy. The thought of the world we are living in now would have meant a very bizarre scenario without any sign of reality. It would have been treated as a dream, which would never ever become true. The vast and rapid changes that have overwhelmed us over the years are the fruit of the nature of maximization inherent in man. Because of the nature of maximization in man, we are confident that the entire global economy and business scenario is destined to see escalating growth in future. Due to the man's nature of maximizing the business that is being done all over is real and not a mere vision. Today the issue of diversification is a hot subject in the business circuit. What is diversification Through it the different businesses try to expand their business. What is expansion It is - the will to maximize. Then can a statement like "It is not in man's nature to maximize" be true No matter what the product is, diversification has always been in the agenda. For example those who are selling chocolates are diversifying in the field of biscuits and other related or unrelated products. Those who are selling magazines wish to launch targeted new editions. They try to offer demographic selectivity to the customers. Apart from their regular issues they try to take out demographic editions like - editions for the affluent readers, for health conscious people, for those who love traveling, for 60 plus people etc. These are just the examples of two products opting for maximization of their products and naturally their profits. There are thousands of products in the market. Every busin ess is adopting some or the other agenda of expansion. Hence using the path of maximization everyone is trying to maximize the positive implications of their businesses. Apart from diversification, innovation is also becoming a buzzword. According to Hegde and Krishna (1993. p. 40) "Yet another example of maximizing opportunity to "innovate and excel" has been that of two men who indeed strove to "electrify" our world of today - the German, Werner Von Siemens who created the electric generator and the American, Thomas